BOSTON, Mass. – Hylux – a water enriched in nutritional vitamins based mostly on black –launched nationwide on Amazon this week. Based by CEO Lamar Letts in 2016, water produced from all-natural elements was created as an alternative choice to sugary sports activities drinks after Letts suffered a career-ending sports activities harm that prompted him to rethink selections. unhealthy meals.
“Hylux was born out of the necessity to present athletes with the dietary hydration they want, which is an actual different to sugary sports activities drinks,” mentioned Letts, former observe athlete and Thiel Fellowship finalist whose dad and mom are Jamaican. . “Once I had my very own worry of well being, it was an actual wake-up name that I not solely wanted higher vitamin, however athletes around the globe as effectively. Our our bodies deserve it.
Letts’ situation was generally known as myocarditis – irritation of the center layer of the guts wall. After her restoration, her physician urged consuming a more healthy, extra nutrient-dense weight loss plan. The revival prompted the previous Northeastern pupil to crew up with a meals scientist and work to create the drink. Whereas he launched the drink in his dorm in 2014, he shortly launched a profitable crowdfunding marketing campaign, struck a distribution take care of a serious beverage distributor, after which raised funds from non-public buyers – the every part earlier than you get a school diploma. By 2017, Brooklyn-born Lett’s not solely graduated with a finance diploma, however Hylux was already distributed to some American grocers.
Hylux’s distinctive well being advantages embrace 4 completely different electrolytes: B-complex nutritional vitamins, 100% of the every day worth of vitamin C, and extra potassium than a banana. The 80-calorie drink hydrates shortly with each the vitamin of a sports activities drink and the well being advantages of water – all with much less sugar than its competitors. Hylux is a product of Elite Tremendous Meals Delaware C-Corp.
“The practical drinks in the marketplace include an excessive amount of sugar and too many unhealthy elements,” Letts mentioned, noting that the push to make Hylux out there nationwide got here as minorities had been disproportionate and customers and customers alike. Producers had been more and more involved about nutrient deficiencies. “Earlier than Hylux, the drinks presently in the marketplace didn’t deal with a number of the most essential dietary challenges going through athletes and on a regular basis customers.”
Amazon patrons can discover Hylux on Amazon within theRaspberry pomegranate, with flavors of strawberry kiwi and strawberry watermelon launched this spring.
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